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Visual Design

A Look at Skeuomorphic Design

I recently came across a perplexing word: skeuomorphism. I suppose the biggest surprise to me was that it wasn’t already a part of my vocabulary, since it actually describes a very common phenomenon in every area of design. Wikipedia defines it as such: “A skeuomorph, or skeuomorphism, is ...

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Surprise! or Design?

I’ve been thinking a lot recently about the role “surprise” plays in design and business strategy. Last month, the Sequence SF office was treated to a lunchtime talk by Soren Kaplan, the author of a new book called Leapfrogging: Harness the Power of Surprise for Business Breakthroughs. He ...

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