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Heidi Reinfeld

Good questions breed great design

Recently I came across an article in the New York Times by Adam Bryant who interviews various executives on their challenges leading and managing organizations. The interview I read was with Tim Brown, CEO of IDEO (“He Prizes Questions More Than Answers”). Brown shared a few key lessons ...

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Putting Fuel in the Inspiration Tank : AIGA’s Make | Think conference

“I never come to solutions unless I have restrictions.” – Paul Sahre, Designer “Pursue creativity with courage.” – Al Bell, Stax Records “Innovation is about experimentation.” – Marissa Mayer, VP Search Products, Google These were just some of the thought-provoking messages heard at AIGA's Make | Think Conference, held 2 weeks ago in Memphis, Tennessee. My colleague Anna Tou and I had the opportunity to be there in person to soak up the inspirational atmosphere of both Memphis and the conference. We tuned into a vast array of presenters, tried some finger-licking BBQ ribs, strolled the historical and soulful streets of downtown Memphis, and for two and a half days, were surrounded by hundreds of designers who are thinking and making just like us.

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