On November 17 in New York City, Sequence is hosting a panel discussion with four brand leaders from Chipotle Mexican Grill on how the brand earns its place as one of millennials’ favorites. The panelists will share an inside look at the pros and cons of having a hyper-engaged millennial following, as well as best practices for taking care of fiercely loyal customers.
We’ve enjoyed a long-standing partnership with Chipotle over the years to create and shape the brand’s unique character, carrying its strong vision across digital, print and in-store experiences.
The 80 million millennials in the U.S. hold over $1 trillion in annual spending power1, and Chipotle regularly tops the list when millennials report which brands they trust and buy from most. Chipotle’s commitment to serving “Food With Integrity” resonates strongly with this audience, who are drawn to the brand’s radical transparency surrounding its ingredients and practices.
Chipotle’s innovative digital experiences and campaigns have also been critical for reaching millennials, who primarily interact with brands online or through mobile devices. In our recent report “Borderless Brand Experiences and Rise of the Digital First”, consumer research showed that 52 percent of millennials get their first impression of a brand through digital channels rather than physical touchpoints. Additionally, the report showed that 51 percent of millennials are first introduced to a brand through a smartphone.
The exclusive lineup of this panel will feature leadership perspectives from the brand, digital, creative and food teams within Chipotle. A Q&A session and drinks will follow the panel discussion. The event will be held on Tuesday, November 17, from 6–8pm at Capsule Studio, located at 873 Broadway, Loft 204, New York, NY 10003.
For more details about the event and to RSVP, please visit www.sequence.com/events.