For nearly 20 years, Jashojit “Jojo” Roy has helped transform ideas into action, concepts into products, and startup companies into established players. It’s with great excitement that we welcome him to our leadership team.
As Sequence’s President, Jojo oversees strategic relationships and business development efforts for Sequence. He also leads our burgeoning mobile strategy and device practice — a role that demands not only expertise with cutting-edge technologies, but also proficiency with brands and brand experiences.
Jojo honed many of these skills in his role as vice president of strategic product consulting at Flextronics. There he was responsible for adding strategic business consulting services to the offerings of the $17 billion per year electronics manufacturing giant. He also fostered initiatives with mobile device manufacturers, wireless service providers, automakers, and consumer electronics retailers.
When Flextronics sold its software and design business to world-renowned investors KKR and Sequoia Capital, Jojo joined the executive team of the new venture, called Aricent, launching the new brand globally. As founding vice president of worldwide marketing at Aricent, he framed the initial strategy and positioning of the spin-off and integrated the positioning of eight previously independent businesses. As if this weren’t enough, he also led all brand, web, media relations, analyst relations, advertising, and events for the $400 million per year company.
Before the worlds of Flextronics and Aricent, Jojo had a rich history. He served as vice president at Frog Design, and prior to that, he was chief strategist of Tivoli/IBM’s service provider business and a member of the Power Computing product management team. He started his career as an economist at the National Institute of Standards and Technology, where he awarded multi-million dollar grants to companies conducting advanced research.
“Sequence’s expertise is what drew me to them as a client at Aricent. Sequence’s culture, innovative ideas, and creativity are what made me want to be on their team. I’m delighted to be here.”
Needless to say, we’re delighted to have him here, too.