If you read my post yesterday about Google now indexing flash, (or the previous post about the SEO thinking behind the SearchMe gallery site) I’d like to follow up with some examples of why it is extremely important for web pages to be readable to the Google bot.
When you do a search on Google for the following terms, you will see that posts from our blog show up in the results with decent placement. 80% of clicks on a Google or Yahoo results page go to the top 3 results, so that’s where you want to be.
Google query: now indexing flash movies (3rd result)
Google query: evolution of online graphic designers (1st result)
However, for more generic search phrases these pages don’t rank high enough to matter. And as a result we don’t yet get much traffic from these posts. If you conduct a search for Google indexing flash – a much more frequent search phrase on Google right now, our post doesn’t appear above result 200 (and it may appear much lower, I gave up after looking through the no-mans land of page 22 of the Google results).
Filling the page with lots of fresh, interesting and relevant content then making the page readable to Google is only one part of the process of “Search Engine Optimize” or “SEO”. We know we’ve accomplished this because the blog posts ranks high for specific phrases on the page.
To further improve our rankings in the results and reap the traffic rewards, we need to convince Google that our article is better or more authoritative than the 200 or more articles that rank higher in the results. Google’s measure of page and site authority or reputation is called PageRank, and it’s based on HTML links.
Every link on the web is a vote of confidence from the linker to the linkee. The more links pointing at your site or page, the higher your page rank. Ergo, to get our blog post ranked higher in Google, we need more pages on the internet to link to our post. I’ll discuss link-building strategies in a follow up post.