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Linden Lab launches the Second Life Grid

Linden Lab (the creator of the hugely popular virtual world Second Life) has been a long-time friend and client of ours, and we were more than happy to help them with a new identity for their latest brand: the Second Life Grid. The Grid is a development platform for educators, businesses and organizations to create their own shared virtual worlds within the Second Life universe. Since we’d previously designed the brand identities for both Linden Lab and Second Life, we had a good starting point for the new logo, but needed it to also stand on its own. See the new identity and read all about the Second Life Grid at www.secondlifegrid.net.

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  1. Eriq Chang

    November 14, 2007 at 2:07 am

    Wow. This is definitely one of my favourite Sequence designs. The logo is gorgeous and the website… clean, sophisticated, elegant. I especially love how the large “chunky” sectional navigation on the bottom looks across the site – very unconventional and smart. I see it’s been pulled into the main Second Life site as well. Love it.


  2. mark

    November 14, 2007 at 11:29 am

    Thanks for the vote of confidence Eriq, but to set the record straight we designed the identity, not the site. But I agree with you that navigation along the bottom is a fresh approach. I like it too.


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