The Art of Dodging (Part II)

Once a year, all the leading design agencies from the Bay Area get together for a day of cut-throat dodgeball (yes, dodgeball), and this year we almost went all the way. This was the 5th annual event and Sequence surprised everyone — including ourselves — by fighting our way to the very top of the ...

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Sequence Kicks Off AIGA Open Studios 2009 Season

Dozens of designers, students, and industry luminaries gathered at our offices earlier this month for the first AIGA Open Studio of the Fall season. Sequence was honored when asked not only to kick off the organization’s annual event but also to create the identity for the 2009 season. The cropped photo, playful arrow, and bold ...

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The Art of Dodging

In two short weeks, Sequence will participate in the fifth annual “Dodgeball Fest” between a number of San Francisco design agencies. Last year was our freshman outing, and we played like….erm, freshmen. We were eliminated early in the competition (read: first), but had a great time mixing it up with some terrific SF designers. We ...

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Communication Arts Features Sequence.com

On September 16, 2009, Sequence was honored by Communication Arts as their Website Pick of the Day. For this daily feature, Communication Arts is constantly reviewing sites in search of those that deliver breakthrough user experiences, innovative interaction design and new technology solutions. In choosing the recently launched www.sequence.com, Communication Arts recognized our achievement in ...

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The new Chipotle iPhone app hits the streets

We are very excited to announce that the new Chipotle iPhone app is now available on the App Store. The app is the result of a great team effort between Chipotle’s IT team, Pervasent, and Sequence (we designed the user interface). The mobile ordering app gives iPhone and iPod touch users the ability to create ...

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Forrester names Chevron.com best brand building site of the year

We’re proud of our partnership with Chevron and our recent redesign of their site. So you can imagine our excitement when we heard that Forrester Research (perhaps the most respected analyst in our industry) was including Chevron.com in their review of the best web sites of 2008. We were even more excited when we heard ...

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Welcome to our new site

Remember that old story about a cobbler and his shoeless children? Well, somehow we’ve finally managed to squeeze in the redesign of our own website (just in time for our four year anniversary, too). There were a couple important ideas driving the new design. First, we wanted to showcase our work – in our business, ...

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Team Beachbody launches new social fitness site

Social networking is changing the way people interact online. So when Beachbody approached Sequence to redesign their online community – Team Beachbody – we jumped at the opportunity. Our assignment was to take a site that has organically grown over the years and dramatically enhance the user experience. In addition, our challenge was to reposition ...

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Out with the Old: Redesigning the MySpace Global Navigation

My friends who use MySpace, love MySpace. They love it despite it being difficult to use and confusing to navigate. They love it even though the design aesthetic is sometimes unsightly. As they say, “love is blind.” It’s been extremely exciting to show these friends the improvements that have been made to the global navigation ...

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Brand tags: it’s not what you say it is, it’s what they think it is

It is a common axiom of branding that the customer owns the brand. No matter what we try to do as marketers, strategists or designers, we cannot directly control what people think about our brands. The only things we can control are (some of) the various touchpoints they have with our brand. A brand touchpoint ...

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Recommended: Birth of the Cool

Last weekend I went to see “Birth of the Cool: California Art, Design, and Culture at Midcentury” at the Oakland Museum of California. The exhibition “captures an era in post-war Southern California when exploration in architecture, art, music and design coalesced to form a modern sensibility based on living well.” Good show. Here’s a few ...

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The value of Google indexing – getting found with web search

If you read my post yesterday about Google now indexing flash, (or the previous post about the SEO thinking behind the SearchMe gallery site) I’d like to follow up with some examples of why it is extremely important for web pages to be readable to the Google bot. When you do a search on Google ...

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