Cut to video

It’s all about the story, isn’t it? Finding and telling the right story is critical for our clients, and sometimes words, or even pictures, won’t do the trick. This is why Sequence is very pleased to announce the launch of our video and motion design practice.

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Wisdom 2.0: A conference ends, a door opens

The sign of a good conference is one where, when you reach the end, you feel hunger for more, rather than hunger for home. While this sentiment may be profoundly against the Zen tenet that desire is the root of suffering, it’s certainly what I felt coming out of Soren Gordhamer’s Wisdom 2.0. Saturday marked ...

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Wisdom 2.0: A day of mindful insights

Wisdom 2.0 is three-day event aimed at addressing an important and timely issue: “The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?” It is an ambitious undertaking, to ...

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Chipotle: Passionate ramblings fit for a train

I have the good fortune to not only work in an exciting, evolving industry, but also to work with amazingly talented and creative people. Every day is an inspiration, and some recent work we did for Chipotle illustrates my point.

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The iPad effect: Expect delays and unintended consequences

The amount of buzz surrounding Apple’s impending iPad release is reaching a crescendo. Anticipation is high and speculation is rampant, with pundits spewing predictions about the impact it will have on personal and mobile computing. We’ve got at least two coming to our studio, and people are excited. For gadget geeks, experience designers, and people ...

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Preparing for SXSW madness: Schedules, apps, food and more

The annual South by Southwest (SXSW) conference is about to kick off, with tens of thousands of interactive, film and music fans descending on Austin like a legion of ravenous zombies. Sequence has never attended, but based on everything I’ve heard, it sounds a bit like Burning Man without the playa (and with much better ...

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Not dead yet: Misadventures in consulting-company blogging

Just in case you missed the memo, keeping a corporate blog alive and well is hard. It’s hard for the company managing the blog because companies aren’t used to having conversations. It’s hard for the authors writing for it, because they want to find a compelling voice, have fun writing, and still keep their job. ...

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Jojo Roy joins Sequence leadership team

For nearly 20 years, Jashojit “Jojo” Roy has helped transform ideas into action, concepts into products, and startup companies into established players. It’s with great excitement that we welcome him to our leadership team. As Sequence’s President, Jojo oversees strategic relationships and business development efforts for Sequence. He also leads our burgeoning mobile strategy and ...

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Good questions breed great design

Recently I came across an article in the New York Times by Adam Bryant who interviews various executives on their challenges leading and managing organizations. The interview I read was with Tim Brown, CEO of IDEO (“He Prizes Questions More Than Answers”). Brown shared a few key lessons he’s learned, like never knowing where your ...

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Sequence Skates : AIGA’s Hung Up Fall Gala

On November 12th, Sequence participated in the annual AIGA Fall Gala fundraiser, Hung Up. Every year AIGA features custom-designed objects by local designers which are then auctioned to raise money for their organization. This year the object was a skateboard deck.

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Putting Fuel in the Inspiration Tank : AIGA’s Make | Think conference

“I never come to solutions unless I have restrictions.” – Paul Sahre, Designer “Pursue creativity with courage.” – Al Bell, Stax Records “Innovation is about experimentation.” – Marissa Mayer, VP Search Products, Google These were just some of the thought-provoking messages heard at AIGA's Make | Think Conference, held 2 weeks ago in Memphis, Tennessee. My colleague Anna Tou and I had the opportunity to be there in person to soak up the inspirational atmosphere of both Memphis and the conference. We tuned into a vast array of presenters, tried some finger-licking BBQ ribs, strolled the historical and soulful streets of downtown Memphis, and for two and a half days, were surrounded by hundreds of designers who are thinking and making just like us.

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Eight design tips for great iPhone applications

So your CEO has asked you for the Nth time when he is going to have an iPhone app he can show to his board. It can’t wait any more, so now it’s up to you to bring that app into the world. The challenge: design an experience so great that your app rises above ...

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