On the possibilities and challenges of BLE beacons: Part 3

On the possibilities and challenges of BLE beacons: Part 3
In our last post, we broke down seven realities about designing with BLE beacons. There are certainly challenges, but things aren’t all doom and gloom. In the third and final post in this series, we offer some considerations around how to best implement BLE beacons for an exceptional customer experience.  BLE beacons are a great ...

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On the Possibilities and Challenges of BLE Beacons: Part 2

On the Possibilities and Challenges of BLE Beacons: Part 2
In Part 1, we laid the groundwork for a thorough analysis of the challenges to designing experiences utilizing BLE beacon and iBeacon technology. Without further ado, here are seven “realities” that surfaced in our exploration and experimentation with beacons.

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@Sequence: High-touch. No-touch.

@Sequence: High-touch. No-touch.
@Sequence is a new live event series that we’ve created to dig deeper into a range of topics and trends that are connecting and transforming our world. Held in our offices in San Francisco and New York, @Sequence brings together innovative leaders and thinkers from industries and companies that are disrupting and designing the future. ...

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On the Possibilities and Challenges of BLE Beacons: Part 1

On the Possibilities and Challenges of BLE Beacons: Part 1
In this three-part series, Sequence Creative Director John Donohoe addresses the hype surrounding BLE beacons, the challenges using the technology in some of the most expected applications, and to clarify where BLE beacons can be best used to create engaging, customer-centric experiences. First up: an introduction.

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Game of Throws

Game of Throws
September in San Francisco means two things: summer is finally here, and it’s time for dodgeball!

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After Omni-Channel: Introducing Adaptive Retail

After Omni-Channel: Introducing Adaptive Retail
In the last few years, I’ve found myself in many a boardroom hearing the phrase “omni-channel experience” uttered in that urgent, reverent tone that alludes to big things on the horizon. I first heard the term in 2012, when the parlance of retailers switched from “multi-channel” to “omni-channel” seemingly overnight. Strategies to remove the walls ...

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Fashion and Technology: A Good Start, a Long Way to Go

Fashion and Technology: A Good Start, a Long Way to Go
Recently, I wore the Jawbone UP band every day for about four months. It tracked the number of steps I was taking, my overall level of activity, and it synced with my Strava and LoseIt apps. The data it invisibly pulled from the routines were instantly interesting, and I felt that the information I got ...

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The 10 Days of Giftmas

The 10 Days of Giftmas
Let’s reminisce about the holidays! To celebrate the end of 2013, instead of the traditional Thanksgiving potluck (no one was volunteering to bring a turkey on the subway), the New York office decided to do something a little different. Inspired by the spirit of potluck and the season of giving, each person claimed a day ...

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Our Thoughts on iOS 7: Personality and Final Thoughts

Our Thoughts on iOS 7: Personality and Final Thoughts
This is a continuation of a series about Sequence’s POV on the recently released iOS 7. When Jony Ive introduced iOS 7, he stated that the redesign focused on clarity, efficiency, and organization. We’re using those criteria, and the overarching attribute of personality, as our structure for this review series. Past articles include the series introduction where we established our ...

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Our Thoughts on iOS 7: Organization

Our Thoughts on iOS 7: Organization
This is a continuation of a series about Sequence’s POV on the recently released iOS 7. When Jony Ive introduced iOS 7, he stated that the redesign focused on clarity, efficiency, and organization. We’re using those criteria, and the overarching attribute of personality, as our structure for this review series. Past articles include the series introduction where we established our ...

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Our Thoughts on iOS 7: EFFICIENCY

Our Thoughts on iOS 7: EFFICIENCY
This is a continuation of a series about Sequence’s POV on the recently released iOS 7. When Jony Ive introduced iOS 7, he stated that the redesign focused on clarity, efficiency, and organization. We’re using those criteria, and the overarching attribute of personality, as our structure for this review series. Past articles include the series introduction where we established our ...

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Our Thoughts on iOS 7: CLARITY

Our Thoughts on iOS 7: CLARITY
This is a continuation of a series about Sequence’s POV on the recently released iOS 7. When Jony Ive introduced iOS 7, he stated that the redesign focused on clarity, efficiency, and organization. We’re using those criteria, and the overarching attribute of personality, as our structure for this review series. Past articles include the series introduction where we establish our review ...

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