Visual Design

The Art of Dodging (Part II)

Once a year, all the leading design agencies from the Bay Area get together for a day of cut-throat dodgeball (yes, dodgeball), and this year we almost went all the way. This was the 5th annual event and Sequence surprised everyone — including ourselves — by fighting our ...

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The Art of Dodging

In two short weeks, Sequence will participate in the fifth annual “Dodgeball Fest” between a number of San Francisco design agencies. Last year was our freshman outing, and we played like….erm, freshmen. We were eliminated early in the competition (read: first), but had a great time mixing it ...

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Communication Arts Features Sequence.com

On September 16, 2009, Sequence was honored by Communication Arts as their Website Pick of the Day. For this daily feature, Communication Arts is constantly reviewing sites in search of those that deliver breakthrough user experiences, innovative interaction design and new technology solutions. In choosing the recently launched ...

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Welcome to our new site

Remember that old story about a cobbler and his shoeless children? Well, somehow we’ve finally managed to squeeze in the redesign of our own website (just in time for our four year anniversary, too). There were a couple important ideas driving the new design. First, we wanted to ...

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Team Beachbody launches new social fitness site

Social networking is changing the way people interact online. So when Beachbody approached Sequence to redesign their online community – Team Beachbody – we jumped at the opportunity. Our assignment was to take a site that has organically grown over the years and dramatically enhance the user experience. ...

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Recommended: Birth of the Cool

Last weekend I went to see “Birth of the Cool: California Art, Design, and Culture at Midcentury” at the Oakland Museum of California. The exhibition “captures an era in post-war Southern California when exploration in architecture, art, music and design coalesced to form a modern sensibility based on ...

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