Sequence

Recently I came across an article in the New York Times by Adam Bryant who interviews various executives on their challenges leading and managing organizations. The interview I read was with Tim Brown, CEO of IDEO (“He Prizes Questions More Than Answers”). Brown shared a ...

On November 12th, Sequence participated in the annual AIGA Fall Gala fundraiser, Hung Up. Every year AIGA features custom-designed objects by local designers which are then auctioned to raise money for their organization. This year the object was a skateboard deck.
We had a lot of fun with this assignment. The entire office was asked to ...

“I never come to solutions unless I have restrictions.” – Paul Sahre, Designer
“Pursue creativity with courage.” – Al Bell, Stax Records
“Innovation is about experimentation.” – Marissa Mayer, VP Search Products, Google

These were just some of the thought-provoking messages heard at AIGA’s Make | Think Conference, held 2 weeks ago in Memphis, Tennessee. My colleague Anna Tou and I had the opportunity to be there in person to soak up the inspirational atmosphere of both Memphis and the conference. We tuned into a vast array of presenters, tried some finger-licking BBQ ribs, strolled the historical and soulful streets of downtown Memphis, and for two and a half days, were surrounded by hundreds of designers who are thinking and making just like us.

When the web started to become a business and marketing tool that needed to look professional and eventually have a ‘wow’ factor, graphic designers were quick to respond. Their core skills around typography, color, layout and overall branding mixed with the underlying foundation of communication seemed to be the best fit. This fit hasn’t changed ...