I have the good fortune to not only work in an exciting, evolving industry, but also to work with amazingly talented and creative people. Every day is an inspiration, and some recent work we did for Chipotle illustrates my point.
We love working with Chipotle, and have had a lot of fun putting together everything from their successful iPhone application to the latest outdoor signage. Imagine our surprise when we learned that the visual “passionate ramblings” style we created for the award-winning packaging needed to be adapted for something much bigger. And faster.
The quirky, narrative approach to talking about Chipotle was ready to move from the store onto the tracks. Train tracks, to be precise. A train was our canvas, and the result was the Chipotle “train wrap” shown below.
Our fabulous designer Anna Tou worked tirelessly to create something memorable, hand-illustrating every inch of the 9-foot-wide banner used for the wrap. It’s an amazing piece of work, and it was fascinating to watch it unfold over the course of several days. She shows an amazing attention to detail, and has created something truly memorable and unique. We’re happy to see all that hard effort has finally made it onto the tracks!! If you get a chance, take a good read through those ramblings and think of Anna.