We’re proud of our partnership with Chevron and our recent redesign of their site. So you can imagine our excitement when we heard that Forrester Research (perhaps the most respected analyst in our industry) was including Chevron.com in their review of the best web sites of 2008. We were even more excited when we heard the results: of the top 20 sites they reviewed, Chevron.com was rated the best.
Forrester included some tough competition – sites for Coke, Verizon, Sprint, Nike, AT&T, BP, Shell, and a host of other top global brands. Their methodology included assessing a wide range of user-experience factors, each categorized into two general buckets: “brand action” (how well the sites cater to user needs) and “brand image” (how well the sites infuse the essence of the brand into the overall user experience).
To be honest, we felt that evaluating the sites along those two dimensions sort of stacked the deck in our favor, because both those criteria have always been at the core of how Sequence approaches design.
Sure, Webby Awards and fancy design awards are fun to win, too. But at the end of the day, we’re most proud of helping our clients solve their business and communication challenges. And having that work recognized above all others by a leading analyst like Forrester? Well, let’s just say we think they have excellent taste.