Social networking is changing the way people interact online. So when Beachbody approached Sequence to redesign their online community – Team Beachbody – we jumped at the opportunity. Our assignment was to take a site that has organically grown over the years and dramatically enhance the user experience. In addition, our challenge was to reposition Team Beachbody as the online destination that supports the health and fitness lifestyle of its members. Lastly, we saw it as an opportunity to create the leading social network for fitness.
The new teambeachbody.com, which launched in the middle of June, aims to help Beachbody members get fit, eat smart, and stay connected. Some of the enhancements include:
- A personalized status bar where members can view upcoming workouts, find buddies, and track their fitness goals.
- A new user profile that includes a personal blog for members to record and publish their transformation stories.
- A message center for members to stay connected with each other.
- An improved Supergym that allows members to schedule workouts with their buddies.
Check out the new site