Sequence

It is a common axiom of branding that the customer owns the brand. No matter what we try to do as marketers, strategists or designers, we cannot directly control what people think about our brands. The only things we can control are (some of) the various touchpoints they have with our brand.
A brand touchpoint is ...

Last weekend I went to see “Birth of the Cool: California Art, Design, and Culture at Midcentury” at the Oakland Museum of California. The exhibition “captures an era in post-war Southern California when exploration in architecture, art, music and design coalesced to form a modern sensibility based on living well.” Good ...

If you read my post yesterday about Google now indexing flash, (or the previous post about the SEO thinking behind the SearchMe gallery site) I’d like to follow up with some examples of why it is extremely important for web pages to be readable to the Google bot.
When you do a search on Google for ...

Last night, Google posted an announcement on it’s blog that its search bots can now read Flash. This is a very big deal. Text or links embedded in a flash movie can now be indexed and contribute to the search ranking of the page.
Until today, Google and Yahoo’s web ...